MTV Networks Partners with Korean MMO Developer

  • At the GSTAR 2006 Gameshow in Seoul, Korea, MTV Networks Executive Vice President Stephen Youngwood and Nexon Japan CEO David Lee announced an alliance between MTV Networks and Korean game publisher Nexon, creators of Kingdom with the Wind as well as MS2 Mesos massively-multiplayer flash games. MTV will handle marketing various Nexon projects, including Maple Story, Audition, and Kart Rider, in North America on MTV's various television networks and internet-based sites.
    In return, Nexon will add MTV branded accessories thus to their titles. MTV Networks' Neopets MMO game will likely be receiving a facelift from Nexon, who is going to be marketing the overall game in Asia alongside Nexon properties and adding new virtual items in the marketplace.
    During his GSTAR speech, David Lee commented around the partnership: "We are delighted to ascertain this mutually beneficial partnership with MapleStory 2 Gold one from the world's leading creators of programming and content across all media platforms plus the premier media partner in North America for Nexon's wide ranging target market. We are confident that from the alliance, Neopets will gain strong momentum in successfully serving its users with additional value added services understanding that Nexon is able to rapidly expand inside the North American market."